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Contents

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<aside> 💡 Tip: A company mission provides clarity and direction, aligning your collective actions towards a common purpose. It can attract and inspire like-minded people who share a passion for contributing to your cause beyond a paycheck.

To make your mission meaningful, use clear and consistent language about the aspirations and ideals you hold as a company, where you’re collectively heading, as well as clarifying who you are not, and where you’re heading away from.

For more inspiration, check out The Infinite Game by Simon Sinek.

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💡 Don’t feel like reading the whole page? Embed an AI block to summarize the page or find action items. Learn more here: https://www.notion.so/help/guides/everything-you-can-do-with-notion-ai

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Our Mission

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To liberate companies from ineffective systems, enabling them to build better businesses for their people by embedding transparency, collaboration, and agency in every element of their enterprise.

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Vision

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A world where every organizational system is as capable as the people within it, enabling every individual and team to bring their best to work.

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Strategy

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Key Partners

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  1. Technology Providers: Partner with cloud service providers (e.g., AWS) to ensure scalable and reliable infrastructure.
  2. Consultancies: Collaborate with People and Culture experts to inform product development and provide complementary services.
  3. Academic Institutions: Partner with universities for research on organizational psychology and emerging workplace trends.
  4. Integration Partners: Develop partnerships and integrations with popular productivity tools

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Key Resources

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  1. Engineering Talent: Recruit and retain top-tier full-stack engineers and UX designers.
  2. Organizational Psychology Expertise: Hire a team of experts in workplace culture and employee engagement.
  3. Proprietary Technology: Develop and protect our unique algorithms and user interface designs.
  4. Customer Data: Securely manage and analyze customer data to drive product improvements and insights

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Customer Relationships

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  1. Consultative Approach: Work closely with clients to understand their unique challenges and tailor solutions.
  2. Ongoing Support: Provide continuous guidance and best practices to ensure long-term success.
  3. Community Building: Foster a community of culture-forward organizations to share experiences and best practices.
  4. Transparent Communication: Maintain open lines of communication about our product roadmap and company direction.

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Customer Segments

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  1. Progressive Small-Mid Size Companies: Target businesses with 25-250 employees that value culture and employee experience.
  2. Start-Ups and Scale-Ups: Focus on fast-growing companies that need to scale their culture alongside their business.
  3. Forward-thinking Enterprises: Engage with larger corporations looking to reinvent their approach to organizational culture.
  4. Non-profit Organizations: Offer tailored solutions for mission-driven organizations to align their internal culture with their external impact.

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Revenue Streams

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  1. Subscription Model: Offer tiered pricing based on company size and feature set.
  2. Professional Services: Provide additional consulting and implementation services for complex deployments.
  3. API Access: Generate revenue from partners and customers who integrate our platform with their existing systems.
  4. Data Insights: Offer anonymized, aggregated industry benchmarks and reports as a premium service.

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Key Activities

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  1. Product Development: Continuously improve our platform based on user feedback and emerging workplace trends.
  2. Customer Success: Provide exceptional support and guidance to ensure clients maximize the value of our platform.
  3. Research and Innovation: Stay at the forefront of organizational psychology and technology to inform product roadmap.
  4. Marketing and Sales: Educate the market on the importance of organizational culture and the benefits of our solution.

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Value Propositions

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  1. Culture Transformation: Provide tools that enable companies to build more transparent, collaborative, and engaging workplaces.
  2. Data-Driven Insights: Offer actionable insights based on real-time data about employee engagement and organizational health.
  3. Customizable Solutions: Deliver a flexible platform that can be tailored to each organization's unique culture and needs.
  4. Measurable ROI: Demonstrate clear return on investment through improved employee retention, productivity, and satisfaction.

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Channels

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  1. Direct Sales: Engage with medium to large enterprises through a dedicated sales team.
  2. Website and Content Marketing: Educate and attract potential clients through thought leadership content.
  3. Partnerships: Leverage consultancies and integration partners as channels to reach new customers.
  4. Events and Webinars: Host and participate in industry events to showcase our platform and expertise.

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Cost Structure

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  1. Product Development: Invest heavily in engineering and design talent to continually improve our platform.
  2. Cloud Infrastructure: Maintain robust and scalable cloud infrastructure to support our growing customer base.
  3. Customer Success: Allocate resources to ensure high-touch customer support and success initiatives.
  4. Sales and Marketing: Invest in educating the market and acquiring new customers through various channels.

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https://insideout-business-model.netlify.app/

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Progressive Companies Database