Equip every developer to build successful products
Building a successful product is hard. It gets harder when you don't understand how your customers are using your product.
PostHog includes all the tools you need to understand how people use your product. All with one simple snippet.
The tools we build help you from your first user to when your product is everything it could be.
This means PostHog gives you the best practices and the industry standard tools so that you can focus on what you do best - build successful products. There's a generous free tier, no-brainer pricing and data infrastructure that scales until IPO and beyond.
Traditionally, as companies scale, their data warehouse becomes the source of truth, and non-warehouse native tools (like product analytics) become less relevant as people lose trust in the data in them. By providing the data and data-intense tools in one place, we can enhance the power of our products (like product analytics), provide increased trust, and enable companies to build on top of the warehouse itself as they see fit, all without them having to set up a complex stack.
Part of our strategy is to provide all the tools in one for evaluating feature success.
This means we need to ship a lot of products into one platform. We can see a need for at least 20. That's a lot of engineering work.
After we'd started hiring, we asked ourselves a question – how could we structure the company to optimize for speed above everything else?
I happened to go to an excellent talk by Jeff Lawson, the CEO of Twilio. It made me realize I should be asking, "Who ships more per person, a startup or an enterprise?" Clearly the former. So we structured PostHog like a series of startups.
We decided that we should split PostHog into a series of small teams, each working like its own startup, fully owning at least one of our products.
As with any startup, the principles that govern these small teams are: